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The website cdr.rfmh.org has the following on the web page, "For donating the profits of their T-shirts." I analyzed that the website also said " If you would like to donate online." They also stated " The Center for Dementia Research CDR is a consortium of non-profit, independent laboratories and research programs at the Nathan Kline Institute dedicated to studies on the pathogenesis, diagnosis, and treatment of Alzheimers disease AD and other major neurodegenerative diseases." The meta header had dementia as the first search term. This keyword was followed by dementia research, center for dementia research, and aging which isn't as urgent as dementia. The other words they used was amyloid beta-protein. amyloid precursor protein is also included but might not be seen by search engines.